Sidharth is currently a staff decision scientist with Flipkart and work on all data science problems related to enhancing business metrics via the application of cutting edge machine learning techniques. Business problem domains Sidharth works on include pricing, selection, customer engagement, image intelligence, demand forecasting, return rate reduction or RTO, search intelligence, stochastic optimization, Fintech and credit default, natural language processing, employee attrition modeling and survival analysis, and automation. Research domains include genetic algorithms, genetic programming, information theory, and deep learning.